Privacy policy

Last updated: March 28, 2026

Velura operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Velura is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
•    Contact details including your name, address, billing address, shipping address, phone number, and email address
•    Financial information including payment card information, transaction details, form of payment, and payment confirmation
•    Account information including your username, password, security questions, preferences and settings
•    Transaction information including the items you view, put in your cart, or purchase, return, exchange or cancel, and your past transactions
•    Communications with us including the information you include when sending a customer support enquiry
•    Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers
•    Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services

Personal Information Sources
We may collect personal information from the following sources:
•    Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information
•    Automatically through the Services — from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies
•    From our service providers — when we engage them to enable certain technology and when they collect or process your personal information on our behalf
•    From our partners or other third parties

How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
•    Provide, Tailor, and Improve the Services — to perform our contract with you, process your payments, fulfil your orders, send account notifications, process returns and exchanges, manage your account, arrange shipping, and create a customised shopping experience for you
•    Marketing and Advertising — to send marketing, advertising and promotional communications by email or other channels, and to show you relevant online advertisements based on your activity on the Services
•    Security and Fraud Prevention — to authenticate your account, provide a secure payment and shopping experience, and detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity
•    Communicating with You — to provide customer support, respond to your enquiries, and maintain our business relationship with you
•    Legal Reasons — to comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies

Legal Basis for Processing (GDPR)
Where EU or UK data protection law applies, we process your personal information on the following legal bases. We are required to inform you of these bases under GDPR Article 13:
•    Contract — processing necessary to fulfil your order, process payments, arrange delivery, and manage returns
•    Legitimate interests — fraud prevention, improving our Services, security of the Services, and direct marketing to existing customers where permitted by law
•    Legal obligation — compliance with applicable laws, regulations, and valid legal requests
•    Consent — where you have opted in to receive marketing communications or where we otherwise rely on your consent for a specific processing activity

Where we rely on legitimate interests as our legal basis, you have the right to object to that processing. Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
•    With Shopify, vendors and other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping
•    With business and marketing partners to provide marketing services and advertising. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to opt out of targeted advertising based on your online activity — you can exercise this right by contacting us or through your cookie preferences
•    When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media or login integrations
•    With our affiliates or within our corporate group
•    In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, or to protect or defend the Services and the rights of our users

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy or the Shopify Privacy Portal at https://privacy.shopify.com/en. In circumstances where Shopify processes your data for its own purposes, Shopify is the responsible data controller for that processing.

Third-Party Websites and Links
The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites, including the accuracy or reliability of information found on them. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted.

Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee complete security. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on factors such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.
•    Right to Access / Know — you may request access to the personal information we hold about you
•    Right to Delete — you may request that we delete personal information we maintain about you
•    Right to Correct — you may request that we correct inaccurate personal information
•    Right of Portability — you may request a copy of your personal information and ask us to transfer it to a third party, in certain circumstances
•    Right to Opt out of Sale or Sharing for Targeted Advertising — depending on where you reside, you may have a right to opt out of the processing of your personal information for targeted advertising purposes. You can exercise this right by contacting us or through your cookie preferences. If you visit our website with the Global Privacy Control signal enabled, we will treat this as an opt-out request for that device and browser. To learn more, visit https://globalprivacycontrol.org/
•    Managing Communication Preferences — you may opt out of promotional emails at any time using the unsubscribe link in any marketing email. We may still send non-promotional communications relating to your account or orders

If you reside in the UK or European Economic Area, you may also exercise the following rights:
•    Right to Object and Restriction of Processing — you may ask us to stop or restrict our processing of your personal information for certain purposes
•    Right to Withdraw Consent — where we rely on consent to process your personal information, you may withdraw this consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before withdrawal

To exercise any of these rights, please contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request. You may also designate an authorised agent to make requests on your behalf, provided they can demonstrate proof of your authorisation. We will respond to your request within the timeframe required by applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below in the first instance. If you remain unsatisfied, you have the right to lodge a complaint with your local data protection authority.
As a business registered in Latvia, our lead supervisory authority is:
Data State Inspectorate
Website: https://www.dvi.gov.lv
A list of all EEA supervisory authorities is available at: https://www.edpb.europa.eu/about-edpb/about-edpb/members_en
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in, including through our fulfilment and technology service providers.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
Contact & Data Controller
For the purposes of applicable data protection law, Velura is the data controller of your personal information. Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:
Email: velurairis@gmail.com

Address: Pārbrauktuves iela 9B - 19